Carlsberg brings the Smartflower to Roskilde Festival

This year, Northern Europe’s biggest music festival, Roskilde Festival, not only welcomes performers like Bob Dylan, MØ, Wu Tang Clan and The Cure, but also Smartflower, the world’s only solar solution to use an all-in-one, sculptural design and intelligent solution to produce clean, sustainable energy.

Christian Sveigaard, Head of Tuborg in Denmark, had this to say: “As part of Carlsberg Group’s sustainability programme, Together Towards ZERO, we are targeting 100% use of renewable electricity by 2022 – a target  we already meet  in Western Europe today. Therefore, Tuborg in Denmark found it relevant to continue that journey with Roskilde Festival, who has been a close partner for many years and who is also committed to sustainability. While we have agreed to buy green certificates this year, and plan to build a solar installation together next year, we thought the Smartflower was a great way to highlight the importance of renewable electricity.”

To learn more about Carlsberg and Smartflower’s collaboration, click here.