A great way to highlight the importance of renewable electricity.

As part of Carlsberg Group’s sustainability programme, Together Towards ZERO, we are targeting 100% use of renewable electricity by 2022 – a target we already meet in Western Europe today. Therefore, Tuborg in Denmark found it relevant to continue that journey with Roskilde Festival, who has been a close partner for many years and who is also committed to sustainability… we thought the SmartFlower was a great way to highlight the importance of renewable electricity.